Home of the ForceFree Method

Chicago Dog Trainer - Marc Goldberg
MARC GOLDBERG
chicagodogtrainer.com

Call: 800-516-0001

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Our Brochure

What our clients say...

"You're a miracle worker!"
Brett

"I can see she just loves you."
Elizabeth

Click here to read Bella's Story

"Marc, I must say you are an amazing individual.  I have never seen nor heard of anyone who is able to communicate with dogs this well."
Aaron & Jenny

"She's better than we ever thought she could be."
Tish

"She's like a dream dog. We can take her to PetSmart now and she behaves. It's amazing!"
Andrea

"He's 100% better. I always loved my dog. Now I can trust him too."
Paris

cesarshake220

"For once I am not embarrassed, but proud!! I can tell he is a much happier pet. Thank you!!"
Cathi

"Every day is a good day for Zoey! She is such a happy little dog and so well behaved.  She has learned not to bark at the roofer, the painter, the house siding crew, the window man, the neighbor ...."
Anne

Ring the Potty Bell

Ring the Potty Bell
Teach your Dog to Ring the Potty Bell! One of the most useful tricks a dog can learn is to ring a bell when it's time to "go!" Not only can you teach Marc Goldberg's handy alert system to YOUR dog or young puppy, but you can accomplish the training in two weeks or less. We teach you how to teach your dog to Ring the Potty Bell as a simple game making it fun for both of you. Never miss another potty break...now your dog will give you a jingle! Only $5.99.

Boarding School Dog Training
Cesar Millan, the Dog Whisperer, whispers to Marc Goldberg
Potty Camp Housbreaking Program
Dominant dog? Are you a Leader or a follower?

You live with a predator.

He is not human.

Boy and DogHe is armed with fangs for slashing flesh and molars for crushing bone. His jaw may exert nine hundred pounds per square inch of pressure. He has forty-two teeth in all.

His sense of smell is so powerful that we, with our human limitations, can barely comprehend. Our olfactory sense does not detect odors unless they are painfully obvious. The nose of this more efficient hunter collects and concentrates minute traces of scent until they create a mental picture more detailed than a visual image. When he smells the ground, he knows every thing that has passed within many, many hours, days even.

While our human eyes process a wealth of colorful detail, his eyes are specialized organs tuned to detect movement above all.

Aligned above his eyes and nose, aimed forward, preternatural ears detect frequencies and sound which easily escape us. Noises such as the softest rodent squeak beneath a thick blanket of snow do not evade him. The footfall of a stranger on an outside porch step does not escape his attention. He hears the breath of large prey even from a distance.

He is swift. The fastest of his kind can sprint at forty miles per hour, covering ten feet in a single bound.

He is agile and he is strong. He can crawl. He can jump. He has a high ratio of muscle to fat. He is an efficient predator. A carnivore designed to detect prey, catch it, to kill, to eat, to reproduce.

He is a social animal. Left to his own kind, he will live in a clearly organized pack led by a dominant male and a dominant female. Serious challenges to the social structure will be met swiftly and violently. Yet a strong survival and social instinct inhibits this killer from harming his own kind unless necessary to maintain order. Thus, he speaks a complex and rich language with which he can advertise his intentions. He assures his pack mates that he means no harm, but that he will defend his rank within the pack.

He is an animal. He is a predator. He is opportunistic. He understands social order, his place in that order, and lacking strong leadership from above, he is ready to assume control of his pack. He is ready to defend his pack from outsiders. And he is ready to protect it from social unrest within.

He is your dog.

He has forsaken life with his kind to inhabit your world. But he has not forsaken his nature. He retains his predatory nature. He remains a social animal. You and your family members are his pack mates. You are his leader.

Or he is yours.

Make no mistake about it. Your dog understands the hierarchy in his pack, the organizational flow chart if you will. He will yield to pack mates above him on the chart, but not below.

For example, if you give your dog a high value treat such as a meaty bone, can you take it away? Does your dog remove the bone and run away with it as soon as you’ve given it? That is a low level form of resource guarding behavior. Higher up on the scale is when your dog freezes and stiffens over the bone. In his language, your dog is very clearly stating an intention to guard the resource.

The only question is to what length he will go in order to retain it. Perhaps he is bluffing. If you reach in closer to touch the bone he may give it up. Or perhaps he will begin to growl, stiffening further over the treat, revealing his fangs. Whether he decides to bite you is a question determined not only by his perception of your ranking versus his, but also by the level of aggression he is willing to employ in defending this resource from you on this day.

If he is your leader, then he decides whether or not you touch the bone, and if that act will cost you an injury. If you are his leader, then when you make clear your intent to take the bone, he drops it into your hand without protest.

Dogs do not bite by accident. They decide. They choose. They make conscious decisions in a split second. If your dog permits you to take food and other valuable resources away and is willing to follow your direction, chances are good that he regards you as his leader. Therefore, he will give you all the privileges due your rank.

However, you may find that the dog does not treat all members of your family the same. If he respects you, but not your spouse or children, this can lead to serious problems. Be on the look out for ranking issues in the family.

If you find that your dog does not accept your leadership role, consider contacting us or another professional dog trainer to assist you. Not all dominant dogs are aggressive. Some dogs are very benign dictators who never bother to reinforce their rules upon you. But if your dog is the leader in your home, things can go wrong in this backward relationship.

The beauty of dog training is that, much like counseling, it can put the relationship back on track so the love affair can flourish.

 
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Boarding School

Boarding School

Boarding School 

Option 1. Boarding School: In only two weeks, your dog comes home trained to be a happy, polite companion...on and off leash. The investment for our boarding school program pays off for a lifetime.  You'll be able to go everywhere together. That's because we only use our amazing ForceFree™ Method. All behavior issues are covered, including housebreaking if it's a problem. And remember...the training is GUARANTEED for the lifetime of your dog. 

Click Here for more information

Drop 'N Shop

Drop 'N Shop Training

Drop 'N Shop 

Option 2. Drop 'N Shop Training: The immediate solution for rowdiness! Drop your dog off for two hours on four consecutive days. Just head to the mall, or do some grocery shopping. We'll train for excellent on leash manners. Plus you'll get a reliable off leash recall...even under distracting conditions. That's right! No more pulling. You can also play with your loose dog. He'll always come when called. Call for availability. This program is appropriate for dogs who are not aggressive and are 6 months or older. Bartlett location.

Please call us at 800-516-0001 for more information.

Private Lessons

Private Lessons

Private Lessons 

Option 3. Private Lesson Program: For those who wish to invest a bit of their own time and achieve savings. A series of six ForceFree™ lessons at our location teaches your dog excellent behavior that lasts. Most clients see dramatic improvements within two weeks. We'll do a demonstration with your dog, and if you're not amazed, you owe nothing! Covered are: leash manners, ignoring other dogs and people, jumping, mouthing, sit, down, stay, and come (on and off leash). Call for availability.

Please call us at 800-516-0001 for more information.

Pack Leader Session

Pack Leader Session

Pack Leader Session 

Option 4. Pack Leader Session: We'll meet and evaluate your dog so we can tell you "WHY your dog is doing that." Together, we design a program you can do at home, calling in to report and discuss progress. Come for two hours and leave many of your problems behind. Call for details and to see if this option is appropriate for you.

Please call us at 800-516-0001 for more information.

Potty Camp™

Potty Camp™ Housebreaking Program

Potty Camp™ Housebreaking Program 

Option 5. : If you have a house breaking problem, our Potty Camp program is the answer! Virtually every puppy and dog can be trained to be clean in the home. If you need us, we're ready to help you get this job done! Potty Camp not only gets you the help you need, it's FUN for your puppy! We can even teach your pup to use a litter box.

Click for details: Potty Camp Housebreaking Program

Travel 'N Train

Travel 'N Train

Travel 'N Train

Option 7. Travel 'N Train: We can travel to your location and train at your home, business, or vacation home...wherever your dog enjoys life with you, domestic or international. While this service is not for everyone, it is an excellent option for those who travel extensively with their dogs. Training may include but is not limited to training for good behavior on private planes or jets, and total off leash reliability on the beach and with horses. This training program is customized according to your lifestyle. Call for fees and availability.

Please call us at 800-516-0001 for more information.